The Association’s Definitive Guide to Starting an Online Member Community
Give Members the Benefits They Want to Drive Greater Engagement and Loyalty
Build an online member community that boosts engagement, retention, and loyalty. Get practical steps, tech tips, and insights for a stronger association.
PART I
The Problem — The Engagement Gap Is Real
PART 2
What a Community Does for Your Association
PART 3
How to Start Running an Online Community
CONCLUSION
Your Members Want to Connect
Your members are looking for more opportunities to connect. The latest research from Momentive Software points to the benefits that are most important to members of a professional association.
Peer collaboration and community are now the #1 driver of member renewal intent — the single largest factor behind recent year-over-year increases in member loyalty scores.
Over half (51%) of association members rely on their professional organization as their top source for networking, collaboration, and community; more than LinkedIn, more than Facebook, more than any other platform.
Members who engage with their association's online community report a 52% strong sense of community. Among members who don't use it? That number drops to 20%.
Nearly half of members (47%) have used their association's online community. Those who have, report meaningfully higher loyalty scores than those who haven't.
Your members are telling you why they continue to return to your association. It’s to find opportunities to connect.
Leveraging an innovative online member community empowers your association to transform the member experience in three powerful ways:
Enhanced member recruitment and loyalty
Streamlined organizational processes
Powerful member insights
What better way to give members more of the benefits they want, and ultimately drive greater member engagement and loyalty, than by providing an online member community?
