Association Management

Across six platforms and 2,506 organizations, Momentive’s association management software
helped communities grow, retain, and thrive at scale.

Momentive Association Management Software

2,506

Total Organizations

6

AMS Platforms

92.8%

Avg. Gross Retention

Scale and Reach

A portfolio built for every association

YourMembership (YM) anchored the portfolio as its flagship platform, serving 1,918 organizations — nearly 77% of the total — and supporting 13,200 active administrators. Nimble AMS brought its Salesforce-native approach to 213 organizations, while NetForum served 163 with a robust admin base of 13,459 users. Aptify supported 79 enterprise-scale associations with 9,000+ staff users, Cobalt AMS served 22 organizations delivering standout retention results, and Momentive Certification Management supported 17 specialized credentialing bodies.

From large national bodies to specialized credentialing organizations, Momentive's AMS ecosystem met organizations where they were and helped them grow. In 2025, six platforms combined to serve a community of more than two-and-a-half thousand organizations worldwide, with over 44,000 active admin users running their operations through Momentive software every day.

Platform Metrics at a Glance

Platform	Organizations	Active Admins	Gross Retention	Net Retention
YourMembership	1,918	13,200	87.1%	92.8%
Nimble AMS	213	7,402	94.9%	103.9%
NetForum	163	13,459	90.9%	95.8%
Cobalt AMS	22	1,690	93.8%	157.8%
Aptify	79	9,000*	87.4%	96.2%
Certification Management	17	271	97.1%	108.2%

Retention Story

Net retention above 100% signals something powerful: organizations are not only renewing, but also deepening their investment. Three of Momentive's six platforms broke that threshold in 2025 — a signal that these AMS solutions deliver measurable, expanding value year over year.

Cobalt AMS: 157.8% Net Retention

Cobalt AMS's remarkable 157.8% net retention rate tells a story of deep product-market fit. Its organizations renewed and invested significantly more, unlocking expansions at a rate that makes Cobalt a standout growth engine in 2025. A 93.8% gross retention rate further confirms that clients are highly satisfied and deepening
their commitment.

Certification Management: 108.2% Net Retention

Momentive Certification Management's net retention of 108.2% reflects a maturing platform that credentialing bodies are leaning into more fully. The combination of industry-leading 97.1% gross retention and net expansion signals that its specialized capabilities are becoming mission-critical for the organizations it serves.

When net retention climbs above 100%, it means organizations aren't just staying; they're expanding.
Three Momentive platforms achieved exactly that in 2025.

Nimble AMS: 103.9% Net Retention

With 103.9% net retention and a strong 94.9% gross retention rate, Nimble AMS delivered consistent, compounding loyalty from its 213 organizations — validating its Salesforce-native approach and the ongoing depth of investment from its membership-focused clients.

NetForum & Aptify: Steadfast Performers

With net retention of 95.8% and 96.2%, respectively, NetForum and Aptify held firm as trusted platforms for established associations. NetForum's 13,459 active admins represent one of the largest user bases in the portfolio, while Aptify's 9,000+ staff users reflect the enterprise scale of the organizations it serves.

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Product Innovation

Relentless delivery. 279+ releases in 2025.

Behind every retained organization is a product team that never stopped shipping. Across all six AMS platforms, Momentive teams delivered hundreds of releases in 2025, from sweeping new capabilities to the stability improvements that keep daily operations running smoothly. Every release represents a commitment to ensuring organizations can do more with their membership management platform.

Platform	Total Releases	Featured	Enhancements	Optimizations / Fixes
YourMembership	20	—	23	53
Nimble AMS	113+	13	100+	—
NetForum	26	4	21	—
Cobalt AMS	34	7	27	—
Aptify	22	7	15	—
Certification Management	64	40	24	—

2025 Release Summary by Platform

Innovation Highlights

High-Velocity Delivery: Nimble AMS

With 113+ releases, Nimble AMS ran a continuous delivery model that delivered improvements to clients faster than any platform in the portfolio. Over 100 enhancements mean that nearly every week of 2025 brought something better to Nimble's 7,402 active administrators. This high-velocity cadence demonstrates a mature CI/CD culture and a deep responsiveness to client feedback.

Platform Expansion: Certification Management

Certification Management delivered 40 new features in 2025 — by far the highest feature count across all platforms. This tells the story of a platform in full growth mode, rapidly expanding its surface area to serve credentialing bodies with deeper, purpose-built capabilities. Combined with 24 enhancements, the platform shipped 64 total releases — a remarkable output for a specialized product.

Quality First: YourMembership

YourMembership's 53 optimization and bug-fix releases show a deliberate commitment to platform health and stability. With 1,918 organizations depending on YM daily, reliability isn't a footnote — it's a promise. These releases, alongside 23 enhancements, kept the platform's foundation solid for its massive and diverse user base.

Balanced Maturity: Cobalt AMS & NetForum

Cobalt AMS shipped 34 releases, including 7 new features and 27 enhancements, striking the right balance between expanding capability and deepening existing functionality. NetForum delivered 26 releases across 4 features and 21 enhancements, continuing
to serve its established client base with a steady stream of
targeted improvements.

Steady Progress: Aptify

Aptify contributed 22 releases in 2025, including 7 new features and 15 enhancements. For a platform serving 79 enterprise associations with complex requirements, each release carries significant weight — and Aptify's consistent delivery reflects its ongoing commitment to meeting the needs of large-scale membership organizations.

2,506 organizations. 279 product releases. 44,000+ admins delivering value to their members every day. This is what bringing on better looks like.

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